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Amazon Price: £8.99 (as of March 18, 2018 7:59 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Also available on amazon.com for £8.99 (as of March 12, 2018 11:08 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

What does it take to be a Top Salesperson? Many books claim to have the answer, but few show you, first hand, exactly how it is achieved.

The No.1 Best Seller is a masterclass in professional selling, as seen through the eyes of a top salesman. Reflecting on an exemplary sales career, predominantly spent selling financial technology to the C-Suite and Investment Banking community, Lee Bartlett shares the mindset and methodology that have allowed him to consistently win the largest mandates in his industry.

The book is split neatly into four sections, which build upon each other to conclude with the full methodology. The focus is not on sales techniques but on the extra-curricular detail, employed by only the best, that is often omitted from the following key areas:

Successful product selectionSales execution: forward planning, engraining effective sales processes, working efficiently, client communication, pitch preparation, invisible revenue, networking, embracing your ego and recovering lost salesNavigating the various political and emotional obstacles that hinder sales successNegotiating a sales-based employment contractThe landscape of professional selling is constantly evolving to suit modern-day buyer habits, but core sales principles will always hold true. This fascinating autobiographical account provides an eye-opening insight into the level of detail and discipline that a top salesperson employs – not only to gain an edge over their competition but, ultimately, to close more business.

This book is a valuable resource for anyone new to the sales industry, or for those wishing to broaden or benchmark their sales knowledge and ability.

Product Details

  • Format: Kindle Edition
  • File Size: 558 KB
  • Print Length: 150 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by:  Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled

Customer Reviews


2 people found this helpful.
 on 12 April 2017
By Vanguardian
Great book. Lee I salute you.

Valuable book for every sales person

 on 24 February 2018
By Mr. Niraj Kapur
All the sales books that have inspired and helped me come from USA or Canada. So it was a lovely surprise to see a British writer talk about his time in the trenches and share valuable lessons learned. Lee Bartlett’s The No.1 Best Seller book was so useful since it shared much of what I had experienced – from grit and resilience, to dealing with bad bosses, finding ways to work with companies who are busy, to many useful insights like getting introductions to hard-to-reach decisionmakers, dealing with a client with an enormous ego, being creative in proposals etc.. ,there’s golden nuggets in every chapter. Highly recommend buying this book.

A rare and candid insight into the master seller.

 on 10 January 2017
By Mr. Owen Ashby
Unlike any other book about selling or sales, this book provides a clear and concise insight into the thought processes, approaches and strategies of a top sales performer. There is no rhetoric or “theory” here. This is tangible, practical and highly credible advice and guidance. Having spent over 20 years in b2b sales myself I am delighted to say there is still more to learn from masters like Lee Bartlett and this is one book to which I will return and refer regularly. In fact, I am going to read it again right now!

Read No1 to be No1

 on 13 June 2017
By Nic Read, SalesLabs
There’s a refreshing honesty in Lee’s book, and it doesn’t take long to realise the title isn’t just a label for the book, but for the man himself. It’s written in the first person and pulls no punches describing exactly how to build a high performance mindset, environment and approach. You can only write this way if you love selling, live it every day, and have the scars that come from experience. Those lessons are all distilled here. This is one of those rare roll-up-your-sleeves-and-make-money guidebooks newcomers and experienced sellers can regard as essential reading. Lee Bartlett is an exciting new voice for salespeople who want ideas that really work, without the fluff. Highly recommended.

Every salesperson should read this book !

 on 30 November 2016
By Marc Thomer
What a great read this is !

An excellent read, with some great learning points

 on 30 December 2016
By Charlie Abrahams, SVP MarkMonitor
I have been selling and managing sales teams in the technology sector for over thirty years now and I don’t read books, least of all “Sales Instructional” ones, but I found this an excellent, easy read – almost an autobiography, that draws out some key behaviours and attributes that make a top salesperson successful. The writer has boiled these characteristics down into “The Basics” which are a simple to follow set of guidelines that the best salespeople probably follow without realising, but the rest of the selling population find so hard to either recognise or master. An extremely worthwhile read for anyone in the sales profession, either at the top of their game or just starting out.

A different kind of excellent book on selling

 on 10 January 2017
By James Arnold
As a sales professional who is constantly looking for new ideas to improve and reach the highest level i found this a very valuable read. My favourite section was the basics which contained well-explained advice on the key daily routines/mindset that Lee Bartlett used to operate and achieve at the levels he worked. I really loved the way it had a strong narrative too, walking us through his story and scenarios selling in the ultra competitive financial services environment in London. The combination of detailed advice, strong narrative, and new ideas not mentioned in other books I have read, all coming from someone who has walked the walk of top level selling, made this a standout read for me.

I LOVED this book

One person found this helpful.
 on 10 October 2016
By Alexander Watkins
I am a Managing Director at a US investment bank and stumbled across this book on a recommendation from a friend. I LOVED this book. Whatever walk of life you are in, part of your job will invariably involving selling – whether a product, an idea or yourself. He deals with this “black art” in a straightforward, structured and remarkably insightful manner, with some good humor a long the way. I read this book feverishly over 2 days and have now been busy distributing copies to colleagues! More from Lee Bartlett please.

Less than 7 years sales experience? Read it now!

 on 27 January 2017
By J. M. Stone
I’m a seasoned sales professional and found this book a great sense check on the reality of sales if you want to be the best. A very honest view on the highs and lows of a salesmans career. THIS BOOK is very valuable tool for any salesman with less than 7 years experience who wants to sharpen their sales mastery.

I’ve read many sales books, but have not really …

 on 30 December 2017
By P. D. Smith
I’ve read many sales books, but have not really been inspired by many of them. Lee’s book is well executed, and enforces the basics as the foundation for being successful! He tells it from his experiences in the field and that is the major point to remember. There are lots of gems that I’ve not come across before, so thank you Lee for sharing them. It has success written on it from the front to the back page!
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